S sunbull New member Joined Jul 6, 2006 Messages 0 Reaction score 0 Oct 3, 2006 #1 why direct-response advertising cost can be capitalized??
B bigwilly New member Joined Mar 22, 2006 Messages 0 Reaction score 0 Oct 3, 2006 #2 Because it can be directly attributed to a future sale/future revenue.