My bad...I think I misunderstood the question. The company receiving the benefit would capitalize all costs used to establish the asset (i.e. training, setup, transportation, etc.). Maintenance and other such expenses after the system has been setup would be expensed based on the matching principle. If the company were to hire someone to come in and make improvements on the existing technology, those costs would be capitalized as well over the life of the asset, or the life of the improvement (whichever is shorter).
Based on the question, you should also realize that when a company signs a contract to purchase "setup" of such a system, they aren't normally billed say $6M a year for 10 years for everything. Normally the contract will state that the technology is worth X amount, and that annual maint. is worth X amount...just something to consider as well.