Wow! so many surreptious ways to increase assets and cashflows! Rob Bowie did once and infact this example was a big time highlight in our CFAI level II itself. From the limited knowledge that I posses, following are noteworthy :
1. Assets need capitalisation whether tangible or intangible and capitalisation needs FINITE life. So first challenge is to attach a finite life to the fanbook page ( provided the website does not shut down on it’s own or the host decides otherwise)
2. Anything that is intangible and a finite life cannot be attached to the same, it needs to be expensed immediately ( if internally generated) or checked for periodic impairment at least annually. Both IAS and GAAP agree on the same.
3. Cetain items ( R& D, S/W. Develpment..I can’t recall the entire list) have rule based treatment e.g. fully expense, partially expense, expense upto a certain point and then capitalise blah blah
4. Internet Domain happens to be a intangible asset ( the cost of which can be reasonably and reliably established… NOT THE VALUE) and thus in the context a fanpage comes nearest to this asset type. The interesting thing is if the fanpage is an internally generated asset then the cost of holding such fanpage vis-a vis the benefits that may accrue is abysmally low and I don’t see how it really can benefit anyway.. might as well expense the same. However if the fanpage is acquired from an external source then it is the VALUE now that needs amortisation and thus would make sense ( Hola! FACEBOOK IS SO CASHRICH!!!) So IAS (38.21 & 38.33) can be satisfied with a fanpage concept (provided nobody argues that the Intenet domain is hosted by a 3rd party and hence it is really not internally generated!)
However, magician is invited to put in a few more views if felt so.