I have applied to London Business School for their EMBA program and they stated clearly that GPA is not important to them (They accept people with proper work experience, and they don’t have GPA’s) and also GMAT is a must but it all depends on the interview they will have with you. All other requirements are file fillers. CFA is an added advantage, and it gives a head start, and exemptions from 2-3 modules. However, if you can manipulate your title, and show a managerial position and experience in your firm, then you will have a sure shot in the program. I have noticed some important things in my interview:
1. They rarely check with your employer unless you are on a scholarship and will study for free.
2. The academic advisor who reads your essay is hardly associated to any business field.
3. If you are a CFA C holder, you will impress the interviewer because mostly he/she is in to test your academic background (Some readings of current economic and global issues will be enough to seal the deal).