Here’s my 2cents on Wealth Management. I’ve pretty much worked with HNW clients for the past 6 years now at Buyside firms, and I’ve interviewed for a few of these positions and I’ve noticed that many of these large Banks, Trust companies and boutique shops are valuing the CFP more so than the CFA, especially over the past couple of years. I recently passed L3 and a couple of the interviews I’ve been on asked me why I chose the CFA over the CFP. My response is typically that I committed the CFA program a few years ago (about 4 years ago) and that at the time the CFP was not emphasized in the industry as it is now. Also, my passion has always been with investments.
With that said, I feel that the main reason which pretty much only pertains to the Private Wealth Management world is that many of these shops want their reps to be well versed in other aspects of financial planning such as estate planning, taxation, trusts, insurance etc. and not only investments. Further, these Banks and Trust companies want you to be able cross sell other products and services other than managing investments to HNW clients. Its a highly competitive environment and firms with a higher level of service and product offerings will have competitive advantage. Also, I feel that with only 1 exam as opposed to 3 for CFA the costs are much more minimal to firms and that CFP encompasses much more in addition to investments.
My conclusion from my experience is that the industry is moving to this model for PWM and HNW clients. My goal is to take the CFP in March and try to get a leg up in this portion of the Investment world. I think a CFA, CFP combo will be just as valuable as CFA, MBA combo. Am I saying the CFA is obsolete? No way, the PM portion of the exam esp on L3 provides alot of value in terms of real world knowledge in PWM. The CFA in my opinion will always be the definitive designation for Investment analysis over the mba and other designations including the CFP. Like everyone on this board, i’ve shed alot of blood, sweat and tears for the CFA. My desire is to be known primarily as an investment expert who is able to work as a financial planner. Hopefully, in a year from now, I’ll have CFA, CFP designation behind my name (CFA being first). Hope this helps.