True story - 3/11/2000 - client (75ish) comes in to my office and under the advice of his son wants to invest $103,000 that he will be leaving to said son (at his death) into the Janus 20 fund (He was reasonably well diversified with respect to his remaining assets). After attempting to talk him out of it and explaining all the reasons why it was a bad idea I finally told him if he was going to do it at least do it within a VA, the 2% additional expenses would not be a factor if the fund continued its stellar performance and the guarantees the annuity provided would at least provide some protection to the son should the unthinkable happen. Shortly thereafter the account was worth 81,000 told him to withdraw a portion, diversify, etc. (still would have kept the death benefit in tact) but at this point the son would have none of it and wanted to keep the investment as is until it “came back” and than sell it. Rode it all the way down to $36,000.00 (gotta love those three years). Make a long story short, client died, morning of his death son called me to liquidate and received a check, not for $42000 which was the account value at the time but for $119,200.00 - the death benefit after three years on the annuity.
Sometimes the benefits well exceed the costs.