Issuing shares for land purchase

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Why do accounting rules do not consider a land purhcase (from cash recieve by issuing stock) to contain cash flow transactions?
 
Because there’s no cash flow into or out of the company: they issue stock, they get land. No cash flow.
 
But how does issuing stock not provide the company with cash? And then they use that cash to purchase the land?
I am confused on where there would be no cash flow.
 
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