I am analyzing BMW. I go to a car show and hear that convertibles are not in this year. Talking to a few industry specialist, they say that Jeeps are going to be the best buy next year.
I go to BMW’s website and see that all they are selling next year are Convertibles. I go to BMW’s dealership and see a large amount of inventory in the parking lot.
I am using non material, non public info. And i Recommend a Sell.
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Pretty much I am not using any “insider” information. I am putting things together from various public sources, and experience.
If I was to overhear the CEO of BMW say, we are screwed next year, then I wouldn’t be able to use the MOSAIC theory