Bear with me, I have no formal statistics education, and I recognize that this point is insignificant considering the actual Level 1 examination. Any difference between the sample mean and the population mean is called the sampling error. In the text, we are told that it is not often possible to calculate population parameters from all observed values. Sample statistics are used to estimate unknown population parameters. Isn't there a paradox somwhere here? We sample to determine unknown population parameters, there may be bias, but the population parameter is not known?