mcf Wrote:
——————————————————-
. Like
> an internally developed brand, you can’t clearly
> assign a value to the asset and, in being
> conservative, you cannot record it as an asset on
> the balance sheet.
AOL did, but that is another story, they massaged the numbers every quarter back in the tech days !
——————————————————-
. Like
> an internally developed brand, you can’t clearly
> assign a value to the asset and, in being
> conservative, you cannot record it as an asset on
> the balance sheet.
AOL did, but that is another story, they massaged the numbers every quarter back in the tech days !