I just finished drawing up a CAPM model for my company and 7 competitors, incorporating just about any assumption or variation you could think of, plus a DDM model based on consensus forecasts, and lastly a big fat MCPM model (google it, it’s a pretty cool, fairly newish way to figure out Ke) complete with derivatives pricing models for the 8 companies’ entire stock of listed options and warrants, plus various assumptions for corporate bond yields………
And I took the average of the results of those three models (plus a fourth, which just adds consensus EPSg to DivYield to get Ke)…….
AND I WHOLLY AGREE WITH HOLDSIDEANALYST