For instance, “Like” in FB. It communicates your view only in one dimension, e.g. there is no time period attached, no relative comparison features, and so on. Remember that a good stock is not always a good company. Saying that something is simply good, is not enough.
If you provide a buy rating, you have to provide a target price, time period, as well as closing price on the last trading date. If the price jumps above your target, your buy recommendation doesn’t make a lot of sense anymore.
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